CASO DE ÉXITO
Optimizando la estructura de Paid Media para escalar registros cualificados en Meta.
Odilo es una scale-up tecnológica, líder en distribución de contenido digital para organizaciones, conocida como “el Netflix del conocimiento”.
En este proyecto, Odilo buscaba revisar y optimizar la estrategia de paid media activada para uno de sus clientes del IBEX35, con foco en mejorar la estructura, metodología y calidad de resultados en Meta.
We optimised WFS's paid media strategy end to end for its international events, driving significant growth in ticket sales and a substantial improvement in return on investment, even with a fixed budget.
Main goal: Increase event attendance while maximising ROAS on a fixed budget. Incrementar la afluencia de asistentes a los eventos maximizando el ROAS con un presupuesto fijo.
WFS faced the challenge of securing sustained year-on-year growth for its international events in Spain, the UK, Saudi Arabia, Asia and Mexico, while keeping a high standard of relevant attendees within the football ecosystem.
Beyond growing volume, it was key to attract more influential figures and strategic profiles from the industry, and to discover new audiences in markets where the brand still had room to expand.
We delivered results that speak for themselves: 4x ticket sales,a ROAS de 3.66 on new audiences , and double the overall return on ad spend. Real numbers that show how a well-executed strategy can turn every euro invested into exponential growth and measurable results.
