¿Qué servicios ofrece una consultoría de paid media?

Depende de tu negocio, no de un catálogo predefinido. Antes de hablar de canales o presupuesto, analizamos tus números: márgenes, unit economics, dónde está la mayor oportunidad de mejora. A partir de ahí, construimos lo que tiene sentido — puede ser paid solo, puede ser paid combinado con analytics y creative, puede ser que lo primero sea otra cosa. Cada negocio tiene un punto de palanca diferente.

¿Cuáles son las mejores plataformas para gestionar campañas de paid media?

Depende de la fase en la que está tu negocio y de cómo compra tu cliente. Google Search tiene sentido cuando ya existe demanda activa que capturar. Meta y TikTok funcionan para crear demanda y llegar a audiencias nuevas. LinkedIn encaja si vendes a empresas y el ticket lo justifica. Elegimos las plataformas a partir del negocio — no al revés.

¿Cuánto cuesta contratar una consultoría de paid media?

No trabajamos con tarifas fijas porque el alcance varía mucho según la fase y el negocio. Podemos estructurarlo como fee mensual o ligar parte de la remuneración a resultados reales — ventas, leads, margen. Lo primero siempre es entender si hay encaje real antes de hablar de números.

¿Qué diferencia una consultoría de paid media de una agencia?

Una agencia ejecuta lo que le pides. Una consultoría cuestiona si lo que pides es lo que tu negocio necesita. En la práctica: antes de tocar una campaña, analizamos si los números tienen sentido, si el canal es el adecuado y dónde está la mayor oportunidad de crecimiento. La ejecución viene después, no antes.

¿En cuánto tiempo se ven resultados con paid media?

Depende del canal, del mercado y de cuánto hay que aprender antes de poder escalar. No hay un plazo estándar porque cada negocio parte de un punto diferente. Lo que sí es constante: el proceso siempre va de aprender primero a escalar después — y saltarse ese orden es lo que hace que muchas campañas no lleguen a ningún sitio.

Paid Media

Find where your next leap is

Your next 2x in sales probably won't come from optimising what you already have. It will come from finding a channel, an audience or a message you haven't tried yet. Well-thought-out paid media is exactly that: a system to discover where your growth is and capture it.

We combine business strategy with execution across platforms (Google, Meta, TikTok, LinkedIn) so every euro you invest brings you closer to the next level.

The most expensive mistake in paid media is repeating what already works

If you only do more of what you already have, you stall.

It sounds contradictory, but it isn't. Channels saturate, audiences fatigue, performance plateaus. And the answer isn't putting more budget into the same thing. It's finding where your next wave of growth is.

We dedicate budget to finding exactly that.

Aggressive testing, clear hypotheses, fast learning. Because settling for what works today is the slowest way to stop growing.

Every euro you invest should be doing one of three things

Test: Find what you don't know yet

Part of your budget should always go to finding new growth. Unexplored channels, different audiences, messages you haven't tried. Clear hypotheses, controlled spend, speed to learn. If you strike the right seam, it changes the game.

Scale: Capture market, not just performance

What works in testing graduates. More budget, more audience, more structure to handle volume. The goal isn't pretty performance on a small spend. It's finding where the bulk of your market is and reaching it.

Optimise: Get more out of every euro (without stopping the search)

Mature channel, solid campaigns. The focus shifts to extracting more value without losing volume: creative testing, automation, fine-tuning. But if you're only optimising and not testing anything new, you're choosing to stall. You just don't know it yet.

Not all your customers are ready to buy. But many are ready to get to know you.

Three moments, three messages, three ways to invest. The mistake is treating all three the same. We define the strategy for each one.

Those actively looking for you

They just need to find you.
They know what they want and they're comparing options. Your job here is to show up at the right moment with the right message. They're the easiest to convert.

Those who have the problem but don't know you exist

They need your story, not your logo.
A banner won't work on them. They need to spend a few seconds on what you do and why it matters to them. Show them the problem you solve and give them reasons to look further.

Those who know you but need a reason to act

They need a push.
They've seen you, they're interested, but they haven't taken the step. Sometimes it's an offer, sometimes it's handling an objection, sometimes it's simply the right timing. Your job is to give them the shortest path.

Those who know you but need a reason to act

What makes paid actually work isn't paid

Analytics

Reliable data before decisions. Tracking set up before scaling. Without it, the algorithm optimises blindly and you decide on gut feeling. Neither of those scales.

Creative

Reliable data before decisions. Tracking set up before scaling. Without it, the algorithm optimises blindly and you decide on gut feeling. Neither of those scales.

Automation

Engage more potential customers without growing your team. We build systems that filter, qualify and activate leads so your team can focus on what matters.

Coordination

Paid amplifies organic. It supports sales. It aligns with your business. Or it should. We don't run ads alongside your company. We build them into what's already happening.

We work on the channels your business needs

x4

Ticket sales

We quadrupled ticket sales by optimizing audiences and creatives at key moments leading up to the event.

Strategic
audit

We restructured the campaign strategy and conversion funnel to improve signal quality and decision-making.

Businesses that grew with us

FAQs

What services does a paid media consultancy offer?

It depends on your business, not on a predefined menu. Before talking about channels or budget, we analyse your numbers: margins, unit economics, where the biggest opportunity for improvement is. From there, we build what makes sense. It might be paid alone, paid combined with analytics and creative, or it might turn out the first step is something else entirely. Every business has a different point of leverage.

What are the best platforms for running paid media campaigns?

It depends on the stage your business is at and how your customers buy. Google Search makes sense when there's already active demand to capture. Meta and TikTok work for creating demand and reaching new audiences. LinkedIn fits if you sell to businesses and the deal size justifies it. We choose platforms based on the business, not the other way around.

How much does it cost to hire a paid media consultancy?

We don't work with fixed rates because the scope varies a lot depending on the stage and the business. We can structure it as a monthly fee or tie part of our pay to real results: sales, leads, margin. The first step is always understanding whether there's a real fit before we talk numbers.

What's the difference between a paid media consultancy and an agency?

An agency executes what you ask for. A consultancy questions whether what you're asking for is what your business needs. In practice, before we touch a campaign, we check whether the numbers make sense, whether the channel is the right one and where the biggest growth opportunity is. Execution comes after, not before.

How long does it take to see results with paid media?

It depends on the channel, the market and how much needs to be learned before you can scale. There's no standard timeline because every business starts from a different place. What is constant: the process always goes from learning first to scaling after. Skipping that order is what keeps so many campaigns from going anywhere.